Use Case for Peoplebrowsr’s Platform 4
Reference: Logo image from the world wide web
Use Case for Peoplebrowsr’s Platform 4
Images from Peoplebrowsr and the world wide web
Okay, let’s face it! Event marketing can cut holes in a company’s budget. As if spending to give your brand visibility in the market isn’t enough, the expense skyrockets in making sure that your event gets the publicity it needs to reach your audience.
It’s a good thing the rise of social media sites is increasing.
These social channels can circulate your company’s brand and events for you in a speed of light! Learning how to manage these channels and control word-of-mouth information is the most important thing to address.
There are only 2 basic things you need to remember in promoting any event, whether online or offline:
1. Target Market. Who is your audience?
2. Goals. Be a credible brand. Bring the noise about your event. Open opportunities for enthusiasts like influencers, blogger and the media. Draw your target market. And, always keep that social content coming.
When it comes to online event marketing, you need a solid strategy:
1. Keyword. Your content must be easily searched and accessed by your target market.
2. Connect. Tap into influencers and bloggers that can mention and write about your event.
3. Engage. Build interest within your audience to motivate them to join your event.
4. Measure. Monitor keywords and topics that are related to your company’s brand and event.
This part gets exciting! Peoplebrowsr’s Platform 4 helps you administer your strategy, meeting your goals and getting to that target market for your event. Let me use an example of the newspaper brand, New York Times (NYT), to explain how effective and efficient this platform really is in event marketing.
NYT is having a book-signing event for a best-selling author. NYT can use the book’s title or the author’s name as keywords using the platform ReSearch.ly. To narrow their search more, NYT can select a location and community and choose the kind of gender and sentiment of the mentions they want to generate. Posts up to 1000 days with degrees of separation will be provided.
NYT can connect with enthusiasts and use Viral Analytics to monitor how well the event is trending. This platform presents charts and graphs of mentions and sentiment analysis that can help NYT come up with a report about the condition of their marketing within social streams. NYT can even get data mentions from cross networks.
Engagement Center is where social engagements are exercised best. NYT can continue to build their audience and the interest towards their brand and event through conversations in real-time using multiple accounts. They can even do cross network search and access twitter lists directly through this platform.
The Big Grid platform is very useful in measuring mentions and retweets about NYT’s brand and event. They can do an in-depth, thorough, specific search simply by selecting whether NYT wants their search to be over time, by community, by country, with @name analytics, and with multi @name analytics. The Social Grid (another term) can even provide results that counts mentions, retweets and @replies, and with communities in each row.
Each of these four platforms actually has the capability to help you with your strategy in online event marketing. Peoplebrowsr’s Platform 4 adds value to your online marketing experience! Just visit www.peoplebrowsr.com and check out what other uses and functions the platform can offer. Have a play and get the result you want! Have fun!
Reference: Image from the world wide web
What a great day indeed!
Let me just take a moment to absorb this. I’m still in quite a state of shock. Breathe….okay. Wow.
So, this just in: The business that my husband is trying to venture in is now his - for real!
A quick backgrounder: My father has a water refilling station that has been running for about what seems to be a decade now. My father was selling the business. Without capital, my husband believed God will give him the business. With the lack of funds - and moreso, experience - my father and husband entered into a partnership. This partnership will allow my husband to slowly buy off shares until all of it is his - and moreso, be mentored closely by my father - and learn the ropes of how to manage and run this business. This partnership took effect nearing the end of February 2011.
Fast-forward to now: Some 2-3 weeks after, my husband comes home to find his wife and son. He sits on the floor of their bedroom and makes the announcement, “I have been given sole control over the water refilling station.” Being entrusted with the business is a huge deal! God never fails to amaze his children!
After a call to my dad, this is what I’ve learned: my dad saw in that few weeks that my husband is fully capable of managing the business. He saw the aggresiveness that my husband has and this is more than just potential - he knew my husband has got what it takes to run the business. My father believes in my husband. And my dad being THE entrepreneur and THE leader, this speaks in volumes. Coming from my dad, this in itself inspires. The conversation more than assured me, it encouraged me.
Its one thing to be supportive of your husband and another to actually in believe him. Maybe thats what most of us lack: belief in the capabilities of others. Me? I fully believe in my husband - and I support him through and through. And what makes me even more proud of him today is this fact:
MY FATHER HAS FAITH IN MY HUSBAND. Wow.
| M | T | W | T | F | S | S |
|---|---|---|---|---|---|---|
| « Jul | ||||||
| 1 | 2 | 3 | 4 | 5 | 6 | |
| 7 | 8 | 9 | 10 | 11 | 12 | 13 |
| 14 | 15 | 16 | 17 | 18 | 19 | 20 |
| 21 | 22 | 23 | 24 | 25 | 26 | 27 |
| 28 | 29 | 30 | 31 | |||
